It was about 4 years ago that I first mentioned my admiration for Jean Prouvé. G-Star RAW, a designer clothing company founded in Amsterdam in 1989, has a deep appreciation for Prouvé's industrial designs. So much so that the entire company is furnished with some of his most iconic furniture.
Normally I'm not a huge G-Star fan, I never really think about buying clothes from them, but considering their design inspiration and eye on detail and quality...perhaps this translates into their brand and clothing as well.
Prouvé’s constructive logic and strict utilisation of honest industrial
materials not only corresponds to the product philosophy and brand
identity of G-Star but also shows a strong affinity to the architecture
of Rem Koolhaas’s new G-Star headquarters, built in 2014. Thus it was a
consistent decision to completely furnish the offices, conference rooms
and canteens with designs created by Jean Prouvé some 70 years ago for
the interiors of several French corporations and universities. Together
with the architecture, they create a workplace that reflects the
company’s radical design approach. - Vitra
You can read a little more about engineer, artist, thinker, metal worker, designer and Frenchman Jean Prouvé here.
I do remember you sharing something about this a while back actually. The designs are something else, so good to look at. I'd love a tour of the new HQ. The Vitra website is so thorough.
ReplyDeleteBuckets & Spades