East London: 100 Years of Style in 100 seconds

"To announce the grand opening of Westfield Stratford City, which will soon be “the largest urban shopping centre in Europe”, Westfield created this fun short film, 100 YEARS / STYLE / EAST LONDON. The film, directed by Jake Lunt with The Viral Factory, amazingly gives the run-down of 100 years of East London fashion, dance and music in just 100 seconds."-Laughing Squid

This video must've taken forver to make! Unfortunately, there seems to be a lot of upheaval about the location and affiliation of the mall considering it is owned by a company from Australia. The problem here is that many Londoners can't see relevance of the mall to the history of East London. Oh well, just a store!

For what it's worth, this would make great flash mob choreography!